Networking Tip: Be Specific.

I've been conducting an informal survey of how people have landed jobs recently. Overwhelmingly, it is through networking. I've heard it quoted that over 80% of jobs today that are filled through networking. 80%. Wow. You can't ignore the power of networking with that stat floating around.

Most people would say they are good at networking. Even more people would say they would love to help their friends and coworkers who are in a career search. Here's a few reminders to help you help your friends, family, long lost co-workers and casual acquaintances network on your behalf:

1. Be Specific. I have close friends who spend time with me weekly but, if push came to shove, can't really explain what I do for a living. Don't assume anyone (yes, that even means mom) knows what you are looking for in your next job. Help them out. You've heard of the 'elevator speech'-adapt it and use it with everyone.

Here are two ways to spin it:
1. Title/Position Specific. Example: "I'm looking for a job as a Marketing Manager with a medium to large size company. Do you know anyone in marketing that might be willing to meet with me and give me insights into their company/experience?"

This helps those outside your industry and gives them something to hang onto. When they are at lunch the next day with a co-worker, they might remember that their co-workers wife works in the marketing dept of a large local bank. Presto. You are in.

2. Company Specific. Example: "I'm looking to meet people who work at or with General Mills, Land O'Lakes, or Malt O Meal. Do you know anyone who works at or with those companies? Would you be willing to introduce us so I can ask them about their experience?"

In Minneapolis, who doesn't know someone who works with or at one of these companies? You get the idea.

Today, most everyone knows at least 3-5 people who are looking for work. They feel guilty and helpless. They don't have a job for you-but they want to do something. They can. Use one or both of these methods and you are arming them for success. They will be your biggest advocate and will open doors for you.

Final note:
Be Thankful. Be sure to personally thank anyone who makes an introduction or referral for you. They took the time to think about you and your job search. They put themselves out there and wrote an email or made a phone call. They went above and beyond. A little "thank you" goes a long way.

PS: Check out this great article on networking: "You Never Know Whom They Know" by Ivan Misner (father of modern networking)

Any other thoughts on this? Be sure to leave a comment.